Peroni: brewing company founded in Vigevano (Lombardy) in 1846
Peroni: "Call me Peroni, I will be your beer," says the poster
Barilla: pasta maker company founded in Ponte Taro (Parma) in 1877
Campari Bitter: the signature drink of Campari Group, founded in Milan in 1860
Alfa Romeo: the automobiles company was founded in Milan in 1910
Fernet Branca: a bitter, aromatic spirit invented in Milan in 1845 as a stomach medicine
Magneti Marelli: it produces automotive components and was established in Sesto San Giovanni (Milan) in 1919
Martini vermouth: Martini & Rossi was founded in Turin in 1863
Olivetti: manufacturer of computers, tablets, smartphones and office products, it was founded in Ivrea (Turin) in 1908 and developed the first commercial desktop computer in 1965
Safilo: it designs, produces and distributes eyewear and was founded in Pieve di Cadore (Belluno) in 1934
Vespa: iconic ½ûÂþÌìÌà scooter manufactured by Piaggio, founded in Florence in 1946
Take a look at the following images from old advertising campaigns of ½ûÂþÌìÌà companies whose brand has become famous worldwide.
