The ½ûÂþÌìÌà government and the town of Pompeii have launched an international competition in an effort to develop the town’s tourism attractions.
Called ‘99 Ideas Call for Pompeii’, the competition is being promoted by the Minister for Territorial Cohesion Fabrizio Barca, the Minister for Cultural Heritage and Affairs Lorenzo Ornaghi and the Municipality of Pompeii. Its goal is to develop Pompeii by building on its two major attractions: the archaeological site and Shrine of the Virgin of the Rosary of Pompeii dedicated to Our Lady of the Rosary that has become a point of pilgrimage. Competition entrants are requested to submit proposals on realising the potential of the two attractions and their possible synergies with other local assets with the aim of rendering the town more attractive, welcoming and visible, and increasing the competitiveness of the local tourism and heritage industry.
Proposals can cover various themes including how to extend visitors’ stay by identifying additional attractions, promoting initiatives concerning attractions; developing local traditions such as handicrafts, improving the level of quality of service and infrastructure for visitors, developing the adjacent areas and providing services to the two major attractions, and promoting initiatives to secure the participation of citizens in the governance process and planning of projects.
The competition is open to interested parties such as professionals, academics and stakeholders acting individually or in association from Italy or abroad. 
It remains open until 15 April. Entrants can submit ideas at the website.
