A one-minute YouTube video about the village of Agira in Enna Province, Sicily has received over 48,000 views in just one week. The video features some very special sights in Agira 鈥 its inhabitants, 鈥渢he coolest people ever seen鈥, who certainly know how to dress with style.
In the video you can see, among others, Antonio, whose style is 鈥渆xperimental Scottish elegance鈥, Giuseppa, 鈥渢he Oriental fashion dream鈥, Nino, who sports the 鈥淒olcevita total look鈥 and Vincenzo and Carmela going for a stroll as the 鈥渆ternal love d茅fil茅鈥.
So is Agira really the hidden fashion capital of Italy? The video is the idea of a group of creative young people at the online communications company and a company spokesperson says they were one of the first companies in Italy to understand the potential of viral video for their clients. The video is part of an advertising campaign to promote the first fashion village in Sicily,聽, near Enna.
Whether you are interested in the promotion or not, we think you will enjoy the video.
