Advertisement for the very popular Cornetto Algida, still a favorite today.
Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers. Today, Cinzano is owned by Campari Group.
Still largely used today, Cirio food company advertises its soups.
Coca-Cola doesn't need any introduction - enough to say that it was, and still is, a very popular drink in Italy as in the rest of the world.
Olive oil Sasso advertised as the best complement to a dish of "pastasciutta".
Pastificio Volpaio advertises its pasta as real homemade pasta made with eggs and quality flour. Notice the happy housewife rolling out dough - old ads can reveal a lot about the society of the time, like the perceived role of women.
Advertisement for broth made by Arrigoni, for decades one of the biggest food companies in Italy, founded in 1855.
The well-liked "caramella col buco", or "lifesavers", by Motta, one of the largest companies producing sweets and ice-cream.
An interesting exhibition displaying food-related images and ads dating to the 1950-1970s is currently open in Parma.
The materials on display, often salvaged from houses, cellars, vintage markets and online auctions, are interesting because they show s’ relationship with food, the rituals of eating and the collective imagination of s “at the table” from the 1950s to the 1970s, a period of economic boom. What’s also interesting is that many of the products advertised are still very popular today and therefore familiar to all of us.
“” (Imaginary Food. 1950-1970, Advertisements and Images of Italy at the table) is open until June 15. Check these images from the exhibition.
